When Dr. Surinder Kumar was a toddler dwelling in a small village in India, he watched his father battle Sort 2 diabetes, consistently selecting between consuming for necessity and consuming for enjoyment.
Although consuming the meals deemed vital would create an extended, more healthy life, the satisfying meals have been the very issues that made life stuffed with shade and taste, he says.
Dr. Kumar’s father consistently looked for the perfect eating regimen, not understanding it will encourage his son to pursue filling the hole of style and necessity for the dietary meals group.
Dr. Kumar, who now lives in Flower Mound, lately based TruEats along with his son, Daven Kumar. The diabetic-friendly firm creates baking mixes for brownies, pancakes and extra, all with high-nutrition components like almond flour, chickpea flour, moong dal flour, urad dal flour, and monkfruit extract. They’re gluten, dairy and soy free, and have a low glycemic index.
“My dad had performed a lot for our household that I needed to do one thing that he would profit from,” Dr. Kumar says.
Dr. Kumar started studying about meals on the Nationwide Dairy Analysis Institute in India and later at Ohio State College earlier than working for giant model title firms all throughout the US.
From Quaker Oats to PepsiCo, Pizza Hut, Wrigley and extra, Dr. Kumar saved up data for the time he would create his personal meals firm.
It was at FritoLay the place he met Jim Wisniewski, a culinary scientist with the data and assets to make Dr. Kumar’s mission of great-tasting dietary meals a actuality.
“My pal had the entire data of easy methods to make it style good and easy methods to make it operational,” Dr. Kumar says. “Ensuring the recipes are proper.”
After spending a long time within the meals science trade, Wisniewski ran pizza firms and breweries, and is now the president of Culinary Focus and the Spice Guild, a culinary innovation heart in Grand Prairie.
Wisniewski and Dr. Kumar mixed their meals trade expertise to create the seemingly unimaginable: candy, delectable treats with excessive dietary content material.
“You can also make one thing gluten-free and clear up that drawback, however then you definitely create extra issues by including carbohydrates, starches and sugars,” Wisniewski says. “Surinder took a unique method and solved the issue, however he additionally made it a extra healthful product, which is a troublesome factor to do, however he did it.”
The TruEats mixes and even zero-calorie sweeteners have been rigorously crafted to pair diet and style.
“We mixed what shoppers need — nice style — with what they actually need, a superb supply of protein and fiber, no gluten, no sugar, and never lots of fats, and likewise not genetically modified,” Dr. Kumar says.
The group initially needed to supply plant-based meat options, however they shifted their focus to baking mixes when the COVID-19 pandemic started. All of the sudden, folks have been residence, with well being on the forefront of their minds, and it impressed a unique imaginative and prescient for TruEats.
“My son got here to me and stated, ‘Hey, with folks being within the residence, this can be a terrific alternative to supply them with good nutritious merchandise that they’ll bake,” Dr. Kumar says.
Daven, Dr. Kumar’s son, has labored in meals trade advertising for practically 20 years.
“I used to be born into the meals trade,” Daven says as his father chuckles. “After I was born, he was working at Quaker Oats, and I used to be the guinea pig rising up.”
Dr. Kumar smiles as he remembers these recollections along with his son.
“It’s now turn into a legacy of his,” Daven says. “I used to be a guinea pig of his, my children are actually my guinea pigs.”
Now that Daven consistently comes residence with TruEats birthday desserts and brownies for his children to attempt, the household watches as the following Kumar technology reveals indicators of following of their footsteps.
“Now my grandson does precisely what Daven did rising up,” Dr. Kumar says. “That is an 8-year-old who needs to develop a product by combining totally different merchandise, and he’s so passionate. Each time we get collectively, he makes his product. He loves that.”
Like grandfather, like father, like son.
TruEats merchandise are actually out there on to shoppers on their web site at trueats.com, however the firm plans to convey the product to retailer cabinets quickly.